Demonstration Project — created to show design and delivery capability; not a real client website.

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FORME

FORME / A fictional clothing label

Less noise.
More form.

Everyday shapes. A considered palette.
A wardrobe with room to be yourself.

Explore the collection

EDIT 01 — six illustrative pieces

Original editorial concept illustration of a navy jacket against blue and cream architectural forms
THE EVERYDAY EDIT01 / CONCEPT COLLECTION
A little structure. A little freedom.Original garment illustrations · concept imagery

THE EVERYDAY EDIT / 01

Find your form.

Layers, basics and useful extras.
Illustrative products and prices. Nothing is for sale.

Showing all 6 pieces

01 / EDIT 01Original concept illustration of the coast jacket in ink navy

Coast jacket

£89

Ink navy

A clean-cut outer layer with a point collar, roomy pockets and an easy fit.

Select a size to try the basket.

02 / EDIT 01Original concept illustration of the everyday tee in soft chalk

Everyday tee

£28

Soft chalk

A relaxed crew-neck shape. A simple starting point for the everyday wardrobe.

Select a size to try the basket.

03 / EDIT 01Original concept illustration of the studio knit in quiet sage

Studio knit

£65

Quiet sage

A textured crew-neck concept with ribbed cuffs and a comfortable, boxy shape.

Select a size to try the basket.

04 / EDIT 01Original concept illustration of the straight trouser in charcoal

Straight trouser

£72

Charcoal

A straight-leg silhouette with a neat waistband and room to move.

Select a size to try the basket.

05 / EDIT 01Original concept illustration of the canvas tote in ink navy

Canvas tote

£24

Ink navy

A generous carry-all concept with long handles and a quiet, graphic detail.

Select a size to try the basket.

06 / EDIT 01Original concept illustration of the day cap in workshop blue

Day cap

£22

Workshop blue

A six-panel cap concept with a curved peak and adjustable back.

Select a size to try the basket.

THE IDEA BEHIND THE EDIT

A wardrobe.
Not a uniform.

FORME is a fictional label built around simple shapes and quiet colour. This shop shows how an independent clothing brand could let people explore a collection, choose a size and build a basket.

The garments are original illustrations, rather than photographs of real stock. Product details, sizes and prices are illustrative.

See how HODRA built the concept

A FEW USEFUL DETAILS

Before you
try it.

How does this demonstration work?

Choose a size and add pieces to the basket. You can change quantities, remove pieces and try a simulated checkout. Nothing is ordered or paid for, and no details are requested.

Which size should I choose?

XS, S, M, L and XL are sample clothing options. The tote and cap use “One size”. A real shop would include product measurements and a confirmed size guide.

Can I buy these pieces?

No. FORME is a fictional demonstration. Its products, illustrations and prices are examples. There is no stock, delivery service or payment facility.

Will my basket be saved?

The demo basket lasts while this page stays open. Refreshing or closing the page clears it.

Every brand starts with an idea.

Build yours with HODRA

FORME / DEMONSTRATION

Your basket.

Demo basket only. No real orders or payments.

Subtotal£0.00

Illustrative prices. Delivery and taxes are not calculated.

No payment or personal details are needed.